CineMate 1SR
Critically assessed market defining strategy and setting direction for first Bose soundbar.
CineMate 1SR soon led the market, resetting performance expectations with sales at 6X market ASP.
Solo TV Speaker
Expanded market by driving primary research and delivering solution appealing to overlooked customer.
Doubled adoption rate among buyers by leveraging customer insights to define and test product and marketing.
Lifestyle 650
Leveraged agile research and development approach to iteratively evaluate technologies for ultra-small speakers.
Coupled engineering with design for smallest high-performance system in an elegant package.
Learn to Sit
Leveraged market data and created consumer insights to reset multiple strategies to enable $50M-60M growth.
Learn-to-Sit children's floor seat earned 4.5 Stars and Amazon's Choice in category.
ION Robot Vacuum
Used market and customer insights to prioritize features, guide marketing, and direct roadmap and development.
Team established Shark as a robot market contender, driving rapid development & launch of 4.5-Star Wi-Fi robot.
As an engineer, designed IC, SW, and HW for DirecTV digital receivers; team received a Technical Achievement Emmy.
In partnership with Hughes and others, we created the first small-dish digital system delivering 100s of channels.